What is HCD (Human Centered Design)?

Human Centered Design (HCD), or User Centered Design (UCD), is all about designing products tailored to users. A product designed with HCD should hide the technique and details of how it works and be completely intuitive to use.

Human Centered Design is a methodology that maximizes the likelihood that a product will meet a users wants and needs, behave the way they expect it to, and provide them with a quality user experience that will not only satisfy, but also delight them

What the customer wanted

It assumes that all the participants in the design process bring their own personal bias into the process and that the actual end-users are really the only participants who can even come close to providing objective input as, after all is said and done, they are the ones that are going to use the product.

Usable products are desirable products and this obviously makes good business sense.

What marketing suggested

* A good quality user experience = Increased business value What marketing suggested
* A good quality user experience increase sales and customer satisfaction while enhancing product and company brands.
* It's often a lot more expensive, if not impossible, to make changes after a product is completed.

According to a study conducted in 1993, it can cost 10 times more to correct user interface problems in development than in design and 100 times after the product is released to market (Software Engineering: A Practitioners Approach, Usability Engineering, 1993).

What management approved

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